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Firm Overview 

About Our Principal 

 “I thrive in the formative, strategic and creative stages of marketing. But I understand the need to ground marketing in realistic actionable results."

Andrea Trachtenberg, Founder and President, has over 30 years of experience working in the financial services arena for companies of all sizes, across start-up, launch, growth or maturity stages. As a business savvy marketing pro, she has a reputation as a marketing trailblazer demonstrating a remarkable knack for finding the cutting edge.
From the marketing and sales of one of the industry’s most innovative products introduced by Merrill Lynch, to building one of the nation’s most trusted wealth management brands at Neuberger Berman, to launching one of the industry’s most successful liquid alternative mutual fund companies, Andrea has broken ground with visionary ideas and adroit orchestration. These ground-breaking experiences solidified her thinking about the absolute importance of marrying free-wheeling creativity with precision on the ground execution.

Ivory River Group was founded in 2006 with a simple mission—leverage our years of experience in all aspects of financial services marketing and sales to help companies solve a problem in an efficient and effective way. With verifiable success working with business in various stages of their life cycle, our practice represents the convergence of strategic insights, wisdom, inspired creativity and compelling implementation.

CONTACT US   732-673-9346